11UPLIS1E01: MARKETING OF INFORMATION PRODUCTS AND SERVICES
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MARKETING OF INFORMATION PRODUCTS AND SERVICES MATERIALS SOLVED PAPERS AND GUESS
Product Details: MARKETING OF INFORMATION PRODUCTS AND SERVICES
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other PERIYAR UNIVERSITY book solutions now mehta solutions brings top solutions for PERIYAR UNIVERSITY MARKETING OF INFORMATION PRODUCTS AND SERVICES book contains previous year solved papers plus faculty chapterwise notes important questions and answers specially for PERIYAR UNIVERSITY .questions and answers are specially design specially for PERIYAR UNIVERSITY students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
.
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
11UPLIS1E01: MARKETING OF INFORMATION PRODUCTS AND SERVICES
Unit I Information as a Resource: Economics of Information – Marketing Concepts – Marketing Strategies .
Unit II Portfolio Management – BCG Matrix Model – Product Market Mix – Product Life – Cycle – Pricing Information
Unit III Marketing Mix – Kotler’s Four C’s – McCarthy’s Four P’s
Unit IV Marketing Plan and Research – Market Segmentation and Targeting – Geographic and Demographic Segmentation – Behavioral Segmentation – User Behaviour and Adoption
Unit V Information and Publishing Industries – National and International - Marketing of Information Products and services
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