Strategic management
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Strategic management SOLVED PAPERS AND GUESS
Product Details: anna university Strategic management SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other anna university book solutions now mehta solutions brings top solutions for anna university Strategic management BOOK contains previous year solved papers plus faculty important questions and answers specially for anna university .questions and answers are specially design specially for anna university students .
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DBA 7303 Strategic management
UNIT I STRATEGY AND PROCESS - Conceptual framework for strategic management, the
Concept of Strategy and the Strategy Formation Process – Stakeholders in business –
Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate
Governance and Social responsibility-case study.
UNIT II COMPETITIVE ADVANTAGE - External Environment - Porter’s Five Forces
Model-Strategic Groups Competitive Changes during Industry Evolution- Globalisation
and Industry Structure - National Context and Competitive advantage Resources-Capabilities and competencies–core competencies-Low cost and differentiation Generic
Building Blocks of Competitive Advantage- Distinctive Competencies-Resources and
Capabilities durability of competitive Advantage- Avoiding failures and sustaining
competitive advantage-Case study.
UNIT III STRATEGIES - The generic strategic alternatives – Stability, Expansion,
Retrenchment and Combination strategies - Business level strategy- Strategy in the
Global Environment-Corporate Strategy-Vertical Integration-Diversification and
Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and
choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational
Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT
Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive
competitiveness - Selection of matrix - Balance Score Card-case study.
UNIT IV STRATEGY IMPLEMENTATION & EVALUATION - The implementation
process, Resource allocation, Designing organisational structure-Designing Strategic
Control Systems- Matching structure and control to strategy -Implementing Strategic
change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case
study.
UNIT V OTHER STRATEGIC ISSUES - Managing Technology and Innovation- Strategic
issues for Non Profit organisations. New Business Models and strategies for Internet
Economy-case study
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